Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how linegallery.co.uk ("we," "us," or "our") collects, uses, and protects your personal data. We are committed to transparency and compliance with UK and EU data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following information when you visit or interact with our website:
- Personal Data: Name, email address, and other information you voluntarily provide through forms or inquiries
- Technical Data: IP address, browser type, device type, operating system, and unique device identifiers
- Cookies: Persistent and temporary cookies placed on your device to enhance user experience
- Usage Data: Pages visited, time spent on site, referral sources, links clicked, and interaction patterns
- Affiliate Tracking Data: Referral codes, casino registrations, and betting activity attribution for commission purposes
How We Use Information
We use the collected information for the following purposes:
- Analytics and performance monitoring to understand site traffic and user behavior
- Affiliate tracking to attribute player registrations and activity to relevant casino partners
- Site improvement, maintenance, and optimization
- Responding to inquiries and providing customer support
- Complying with legal obligations and preventing fraud
- Marketing and promotional communications (with your consent)
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for core functionality and security
- Analytics Cookies: Track user behavior and site performance (Google Analytics, similar tools)
- Affiliate Tracking Cookies: Monitor referrals and player activity for commission tracking
- Marketing Cookies: Support retargeting and personalized advertising
You can opt-out of non-essential cookies through our cookie consent banner or your browser settings. Please note that disabling cookies may limit site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent; consult your browser's help documentation for instructions.
Third-Party Links
Our website contains links to third-party casino operators, betting sites, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. When you click on third-party links, you leave linegallery.co.uk and are subject to their own privacy policies and terms of service. We strongly recommend reviewing their privacy documentation before providing any personal information or engaging in gambling activities.
Your Rights
Under UK and EU data protection laws (GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data held by us
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal restrictions)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt-out of marketing communications and certain processing activities
- Right to Withdraw Consent: Withdraw previously given consent at any time
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Retention periods vary depending on the type of data and legal requirements:
- Analytics and usage data: typically 12-24 months
- Affiliate tracking data: retained for the duration of our affiliate relationship plus 7 years (for tax and accounting compliance)
- Email inquiries: retained for 3 years or as required by law
- Cookies: depend on cookie type (essential cookies retained until browser session ends; marketing cookies may persist up to 2 years)
When data is no longer needed, we securely delete or anonymize it in accordance with UK data protection standards.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: privacy@linegallery.co.uk
Website: linegallery.co.uk
If you are unsatisfied with our response or believe we have violated your data protection rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent regulatory authority for data protection.
ICO Contact: www.ico.org.uk